Davis + Warshow, one of the country’s leading kitchen and bath distributors, re-designed their flagship showroom to create a streamlined, modern environment for their products. Emanuela Frattini Magnusson of EFM Design laid the framework for the interior of this showroom in the A&D Building, the largest luxury kitchen, bath and home products center in the NY metropolitan area. The experience begins as you step off the elevator and enter through a long, dramatic passageway, inspired by the dynamism, fluidity and color of water. The indirect cove lighting enhances the architectural outlines of the corridor and the blue gradient finish on the walls. To provide a focal point at the end of the entryway, Focus Lighting and EFM Design created a cutout Davis & Warshow logo sign, revealing a seamless video display of moving water behind.

Inside the showroom, general lighting located in wall coves above the finished millwork level, helps balance the strong daylight contribution from the windows. The kitchen and bath fixtures are accented with energy efficient 20 watt ceramic metal halide sources from ceiling track positions, highlighting the glossy metal and special finishes shown throughout the product displays. Backlit panels featuring vanity mirror images are interspersed throughout the bathroom sink displays, recreating familiar domestic tableaux.