Rice to Riches is a rice pudding lover’s paradise located just north of Little Italy in New York City. Our goal was to create a bright, crisp environment inspired by the unique and unusual concept of the store. Backlit resin strips running the entire length of the bar highlight the facade of the serving area. A neon source was used.

Light is also incorporated directly into the walls and furniture. Rounded tables in the seated areas have mini fluorescent luminaries hidden within and provide an internal glow. MR16’s are also used to accent and provide down lights on each table.

The step up to the table area is accented with low voltage strip light. The ellipsoidal shaped ceiling over all of this is highlighted with a cove of neon. Fluorescents highlight the logo signs on the facade.