The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media


The Diner

The Diner

The Diner, a pop-up venue created for the Salone del Mobile design and furniture fair, is a reinterpretation of the American staple, taking guests on a journey through four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner. Lighting works to guide guests’ procession through the venue, offering a sense of drama that unfolds as they encounter each area. Carefully curated layers of light are used to enhance each of the strong textures and finishes that create this immersive atmosphere.

Location: Milan, Italy
Client: Surface Magazine
Architect: Rockwell Group
Photography: Michele de Candia for Surface Media