Focus Lighting's design for the iconic FAO Schwarz flagship store featured an illuminated 140ft by 60ft ceiling that utilized almost 80,000 LED lights. Each LED was individually addressable, creating a dynamic light show intended to inspire creativity and capture imagination. The vibrant ceiling was intensely noticeable from 5th Avenue, creating the illusion that the store is wrapped in light. The programming of the LED lights intended to educate children with themes such as color wheels and geometric shapes. 

Location: New York, NY
Interior Designer: Rockwell Group

Focus Lighting's design for the iconic FAO Schwarz flagship store featured an illuminated 140ft by 60ft ceiling that utilized almost 80,000 LED lights. Each LED was individually addressable, creating a dynamic light show intended to inspire creativity and capture imagination. The vibrant ceiling was intensely noticeable from 5th Avenue, creating the illusion that the store is wrapped in light. The programming of the LED lights intended to educate children with themes such as color wheels and geometric shapes. 

Location: New York, NY
Interior Designer: Rockwell Group

Focus Lighting's design for the iconic FAO Schwarz flagship store featured an illuminated 140ft by 60ft ceiling that utilized almost 80,000 LED lights. Each LED was individually addressable, creating a dynamic light show intended to inspire creativity and capture imagination. The vibrant ceiling was intensely noticeable from 5th Avenue, creating the illusion that the store is wrapped in light. The programming of the LED lights intended to educate children with themes such as color wheels and geometric shapes. 

Location: New York, NY
Interior Designer: Rockwell Group

Focus Lighting's design for the iconic FAO Schwarz flagship store featured an illuminated 140ft by 60ft ceiling that utilized almost 80,000 LED lights. Each LED was individually addressable, creating a dynamic light show intended to inspire creativity and capture imagination. The vibrant ceiling was intensely noticeable from 5th Avenue, creating the illusion that the store is wrapped in light. The programming of the LED lights intended to educate children with themes such as color wheels and geometric shapes. 

Location: New York, NY
Interior Designer: Rockwell Group