Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson

Launched in 2014, ThirdLove introduced their FitFinder™ technology to offer women a new and improved bra shopping experience. Their SoHo concept store largely focuses on the dressing room and fitting process, creating a space that reinforces women’s sense of beauty, comfort and confidence. Controllable lighting scenes and color temperatures were implemented in dressing rooms to make shoppers faces, bodies and the product look beautiful, with custom-made boob-shaped call lights that glow to indicate occupancy and change color when a guest needs assistance.

Location: SoHo, NY
Client: ThirdLove
Architect: Alda-Ly Architects
Photographer: Caprice Johnson